Seiko x Love Live! Sunshine!! Aqours Watch Marks 10th Anniversary

Seiko has partnered with the beloved school idol franchise for a special limited chronograph marking the 10th anniversary of the Love Live! Sunshine!! television anime. The timepiece highlights Aqours and channels the group's vibrant energy through thoughtful design choices that resonate with longtime fans.

The bright blue dial captures the unit's signature color and includes a crystal accent at the 10 o'clock position to honor the milestone. Subtle "Aqours Sunshine!!" lettering nods to iconic live countdowns, while the 6 o'clock subdial displays the Uranohoshi Girls' High School crest. A blue glass crown and individually engraved caseback with the series logo complete the exclusive touches.

Crafted from stainless steel with a Japanese quartz chronograph movement, the watch offers 100 meters of water resistance and arrives in a custom collector's box backed by a three-year Seiko warranty. Priced at ¥59,400, pre-orders run through U-Treasure and select retailers until August 27, 2026, with shipments expected around April 2027.

For fans eager to carry a piece of Love Live! Sunshine!! with them daily, this collaboration blends precise craftsmanship with meaningful anime heritage in a wearable format.