Hachiman Hikigaya reflects on how marriage is often portrayed as an idealized state of happiness and wonders if such a depiction is truly necessary. His doubts are put to the test when the Volunteer Service Club is asked to help a municipal magazine encourage young people to get married. The club's advisor, Shizuka Hiratsuka, along with the other members, has no direct experience with the topic. With just one week before the deadline, they have to grasp the complexities of weddings quickly and may need to rely on unconventional methods to do so.