Synopsis
Megu promotes not only the town of Shima but also the broader Ise-Shima region, which includes Ise, Toba, Shima, and parts of Minami-Ise. The aspiring pearl diver has trouble holding onto an Ise-ebi (Japanese spiny lobster), a specialty of Mie Prefecture. She then visits Ise Grand Shrine, one of the most significant shrines in Japan's Shinto religion, and afterward goes to the nearby Okage-yokochou district, filled with shops and historical buildings, as well as the Meoto Iwa (Married Couple Rocks), which are considered sacred in Shinto. At the end of the video, the ninja character Mai Igarashi appears—she is the mascot for Iga, Mie, a city known as a birthplace of ninja culture.
Background
The city of Shima, Mie withdrew official backing of its mascot character Megu Aoshima two years ago due to a raging controversy over whether the young moe character is a suitable representation of the area's famous female pearl divers (ama) who are typically around 70 years old. However, that did not stop the character's creators from continuing to sell products with her likeness.