Drive Agent Personal: Shiawase wo Mamoru Mono

Synopsis

This advertisement promotes Tokio Marine Nichido Fire Insurance Company's Drive Agent Personal, an automotive safety function that captures driving data during collisions. The commercial follows a mother who gets into a car accident while driving her son, Hiroki, to a nearby train station for his school entrance exams. Initially, Hiroki appears indifferent toward his mother, despite her words of encouragement. However, he later discovers that she had the crash after buying him a good luck charm. When he visits her in the hospital, she apologizes, and though he initially reacts with anger, this incident ultimately strengthens their relationship, leading Hiroki to develop greater appreciation for his mother. The ad highlights the concept of protecting happiness through the Drive Agent Personal service. Upon detecting a strong impact, the system automatically notifies an accident reception center and can also contact the fire department and other emergency responders. The insurance company seeks to reassure customers by promoting the security and peace of mind that this service offers.