Synopsis
Mitsui Fudosan, a Japanese real estate developer, enlisted Studio Colorido to produce a promotional video for the BE THE CHANGE initiative, created in anticipation of the Tokyo 2020 Summer Olympics and Paralympics. This campaign encompasses several projects, including community sports academies, citywide promotional decorations, and the FUTSUJANAI TEN interactive sports exhibition. The video specifically emphasizes women's basketball among the supported sports, as well as sport climbing and wheelchair rugby.