Synopsis
To bring a sense of magic to hair care, Japanese cosmetics company Kao launches Liese Prettia hair dye through a commercial structured as the debut "episode" of Mahou Shoujo Liese Prettia. Rize, a second-year middle school student, hides a cloud-like mascot within her hair, matching the logo on Liese Prettia packaging. When danger appears, she transforms and fights a demon using a burst of bubbles. As the magic seems to wane, Liese Prettia addresses the audience directly, emphasizing how changing one’s hair can be transformative. A makeover can feel truly magical, implying that a magical girl exists for every situation.