Synopsis
Japanese real estate developer Mitsui Fudosan hired Studio Colorido to produce a promotional video for its BE THE CHANGE campaign, created in anticipation of the Tokyo 2020 Summer Olympic and Paralympic games. Among the campaign's initiatives are community sports academies, city decorations for promotion, and the FUTSUJANAI TEN interactive sports exhibition. The campaign specifically backs sport climbing, wheelchair rugby, and women's basketball, with the last sport being the focus of the video.